The Man Who Told Yelp to Buzz Off. He Succeeded Beyond His Wildest Imagination.

Heard of Botto Bistro? It’s a pizzeria in the Bay Area. Chef Davide Cerrentini, who emigrated to the US in the 90s, opened the restaurant’s doors in 2009.   Cerrentini is famous for asking happy diners to give him a one star Yelp review. That’s right. One star.  Botto Bistro accrued thousands of such reviews and was at one time ranked as the worst rated restaurant on … Read more

Finally: An End to Malpractice Litigation?

Originally published in Medscape: March 05, 2015 (reprinted with permission)  http://www.medscape.com/viewarticle/840337

A Sensible Alternative to Our Broken System?

As every physician knows, our tort system is broken. Various solutions have been suggested over the years, only to fade away. But now, a promising new system for patient compensation in cases of medical error is being proposed in two states: Georgia and Florida. It makes sense for doctors and patients alike, and for our healthcare system as a whole.

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Patient Feedback: A Goldmine for Improving Your Practice – in 4 Steps

If you’ve read our content before, you know we consider patient reviews powerful marketing tools. But patient reviews have other applications as well – they offer physicians and their staff an opportunity to examine themselves from the public’s perspective. That perspective is made possible by patient feedback. If they are willing, doctors can use patient … Read more

A Century of Brutal Call Schedules. The Libby Zion Case. And Cocaine. 3 Converging Stories.

Many things in medicine are the way they are because “that’s they way they have always been.” Customs propagate from generation to generation without deep analysis. A long-held assumption in medicine is that young physicians in training need exposure to as many cases as possible to acquire adequate skills. There is a limited population of … Read more

Close up of gavel in court room

Father Banned From Delivery Room: Citing Privacy Concerns

A New Jersey judge ruled that pregnant women are entitled to strong privacy protections. If they want the father banned from the delivery room, so be it. The judge wrote: “Any interest a father has before the child’s birth is subordinate to the mother’s interests,”…. “Even when there is no doubt that a father has … Read more

Physicians and Gallows Humor. Is It Unprofessional?

Comedy is when you fall through an open manhole.  Tragedy is when I fall through an open manhole.  It’s an old joke and a helpful segue to understanding dark humor in the medical community. Physicians see a lot of desperate and hopeless situations. We have to deliver bad news. Sometimes frequently.  Gallows humor is defined as grim and ironic humor in a desperate and … Read more

Defeating Internet Defamation: How Doctors Crush Lies Online

  Platforms like Google, Healthgrades, Vitals, and Yelp present the public with information. Information about their health, information about their potential physicians, and information about their local healthcare systems. These platforms exist to educate the public. Overall, they succeed.   Unfortunately, their popularity has increased the frequency physicians and dentists are defamed online. As is the … Read more

New Patient Comes in For Dental Exam. Surprise. He’s 450 Pounds. Is Americans with Disabilities Act Triggered?

We received a call from a dentist in the Midwest. A week earlier someone called for an appointment. He wanted a run of the mill check-up. First available appointment was Friday at 4PM. Just before closing. In the waiting room, the patient appeared morbidly obese. It was impossible to estimate accurately. But, the receptionist assumed … Read more

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