visit our booking page to schedule a consultation – or use the tool shared below. This week we have a guest post from Kathryn Dean. She is the creator of FakeReviewWatch.com and its eponymous YouTube channel. She’s exposed a large international marketplace for purchasing and posting fake reviews and a domestic marketplace for trading reviews … Read more
So – is it against the law to pay patients for online reviews? The short answer… Yes. The more nuanced longer version… Giving anything of value for reviews without disclosing the gift can be considered false and deceptive advertising by the Federal Trade Commission (FTC). It does not matter if it is $1, an Amazon … Read more
Elite Dental Associates, a Dallas dental practice, just wrote a check for $10,000 to the Office of Civil Rights (OCR) for Dept. Health and Human Services. The reason. A HIPAA violation. What “egregious” act did the practice commit? Responding to negative reviews on Yelp. OCR’s investigation found that the dental practice had impermissibly disclosed the … Read more
In February, we published two articles related to patient reviews. One piece was published online. The second was made available for download. Both remain available, and we encourage our readers to study them. Considering the overwhelmingly positive reception both pieces received, we decided to return to the topic and discuss five more golden rules physicians should follow when responding … Read more
In the past, reputation management meant doing your job well and avoiding controversies. Take care of your patients. Participate in your community. Don’t kick puppies. Then the internet emerged, and the public received the power to praise and condemn doctors online anonymously. Many doctors perceive the online world as a two-edged blade. Case in point: … Read more
Michael Arnstein ran a gemstone and jewelry business in Manhattan. He was irked by a number of negative online reviews. So, what did he do? He fired up Photoshop. Between 2014 and 2017, Arnstein forged over ten court orders that he submitted to Google to de-index pages with unsavory comments of his business. He actually succeeded early on with what was a bona fide court … Read more
Normally, when a doctor is subjected to peer review over safety concerns, it is a cage fight. If the doctor loses, his career will be on life support. His reputation damaged. Reports made to licensing boards and National Practitioner Data Bank. He will wander in the desert for 40 years. Dr. Miguel Gomez never received … Read more
. In Texas, there’s a law – Section 33.07(a)(2) which makes it a felony to use the name or persona of another person to create a web page or post on a social networking site if the action is taken to harm, threaten, defraud or intimidate the other person. A patient in Austin posted the … Read more
If you’ve read our content before, you know we consider patient reviews powerful marketing tools. But patient reviews have other applications as well – they offer physicians and their staff an opportunity to examine themselves from the public’s perspective. That perspective is made possible by patient feedback. If they are willing, doctors can use patient … Read more
The jury has spoken. Stephen Blumberg owns Stephen Leigh Jewelers in Massachusetts. Toodie’s Fine Jewelry is a competitor. Allegedly, Adam Jacobs, a Toodie’s employee, wrote a multi-paragraph negative Yelp review about Stephen Leigh Jewelers. The review said he was looking for a 1.5 karat engagement ring and he had a negative experience. He then advised … Read more
