5 More Golden Rules Doctors Should Follow When Responding to Patient Reviews

In February, we published two articles related to patient reviews. One piece was published online. The second was made available for download. Both remain available, and we encourage our readers to study them. Considering the overwhelmingly positive reception both pieces received, we decided to return to the topic and discuss five more golden rules physicians should follow when responding … Read more

Online Reputation Management for Doctors: A Prescription for Success Online and Off

In the past, reputation management meant doing your job well and avoiding controversies. Take care of your patients. Participate in your community. Don’t kick puppies. Then the internet emerged, and the public received the power to praise and condemn doctors online anonymously. Many doctors perceive the online world as a two-edged blade. Case in point: … Read more

The Slippery Descent of Someone with Little Grip on Reality

Michael Arnstein ran a gemstone and jewelry business in Manhattan. He was irked by a number of negative online reviews. So, what did he do? He fired up Photoshop. Between 2014 and 2017, Arnstein forged over ten court orders that he submitted to Google to de-index pages with unsavory comments of his business.  He actually succeeded early on with what was a bona fide court … Read more

Cyber-stalker Criminally Indicted for Defaming Physician 

.        In Texas, there’s a law – Section 33.07(a)(2) which makes it a felony to use the name or persona of another person to create a web page or post on a social networking site if the action is taken to harm, threaten, defraud or intimidate the other person.   A patient in Austin posted the … Read more

Patient Feedback: A Goldmine for Improving Your Practice – in 4 Steps

If you’ve read our content before, you know we consider patient reviews powerful marketing tools. But patient reviews have other applications as well – they offer physicians and their staff an opportunity to examine themselves from the public’s perspective. That perspective is made possible by patient feedback. If they are willing, doctors can use patient … Read more

Jewelry Store Owner’s Son has to Pay Competitor Because of Fake Review

The jury has spoken. Stephen Blumberg owns Stephen Leigh Jewelers in Massachusetts. Toodie’s Fine Jewelry is a competitor. Allegedly, Adam Jacobs, a Toodie’s employee, wrote a multi-paragraph negative Yelp review about Stephen Leigh Jewelers. The review said he was looking for a 1.5 karat engagement ring and he had a negative experience. He then advised … Read more

Paid Reviews Cost Companies $175,000 Enforcement Action

Two companies have settled with the New York Attorney General’s Office after being accused of paying consumers for positive reviews by agreeing to increase their transparency and pay a total of $175,000. MedRite Care, LLC, a medical emergency care service, paid thousands of dollars to Internet advertising companies and freelance writers over a two-year period … Read more

The “Disruptive” Physician and the New Political Correctness

Guest post by Dr. Michael Rosenblatt. Dr. Rosenblatt is a retired podiatrist on the west coast.

Those older physicians reading this certainly know the World has changed, perhaps some of it for the better. If you served your residency years ago you will remember “disruptive” attendings. Sometimes our own student egos were publicly trashed with snide, cruel comments. You remember these people angrily react with RN and hospital employee staff. An incorrect instrument pass ended in the instrument flying through the air and smashing against the OR wall.

Times have changed for “disruptive” doctors. They more typically face the brunt of angry and anonymous complaints from nursing and hospital staff. These can lead to peer-review and even board actions against you. I think it’s labeled “toxic work environment.” Professional peer review is an onslaught you must avoid. There are no published rules for professional peer review. There are no safeguards for doctors on the wrong side. The only protections are for those who sit on the board.

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Major Development at Google Places and Handling of Patient Reviews

Tom Seery, CEO, RealSelf

First announced in the technology blog techcrunch, Google made a significant change this week to the way patient reviews of doctors (and all local businesses) get displayed in Google Places. This has important implications for online doctor reputations.

Prior to this week, reviews from 3rd party sites were used to develop an aggregate number of postings and star rating for a doctor. Ratings were pulled in from services like Vitals, RateMD, HealthGrades, Yelp and dozens of others. Most SEO experts had posited that the reviews aggregated in a Google Places listing impacted a doctor’s ranking in Google search results. Hence, many doctors instituted programs where they asked patients to add reviews to these rating sites.

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