Video Transcript:

Hi I’m Jeff Segal, a neurosurgeon and founder of Medical Justice. Today we’re going to chat briefly about informed consent in the era of personalized medicine.

A couple of years ago, I heard a speaker discuss personalized medicine. This speaker, a woman was diagnosed with breast cancer. She had estrogen positive hormone markers. Modulate the hormones and treatment would be more predictable. One problem, she was pregnant and she wanted to keep the baby. This woman saw no less than 8 doctors. They all told her the same thing: terminate the pregnancy and aggressively treat the cancer. Save your life.

Doctor after doctor also told her that if the cancer quickly took her life, her unborn child would die anyway. The woman did not like this choice. She was intelligent, articulate and focused. She wanted a different path. Her perfect outcome was save her child and save her life. She understood this really was a risky path but was her path.

I heard this story years after it played out. She found a doctor who took her entire wish list into account. The good news, she delivered a healthy baby and she remains cancer free years later. This woman understood the risk benefits and options on a deep level. She explained her biggest challenge was finding a doctor who would partner with her. She said the last thing on her mind was suing the doctor but in the harsh medical legal climate, many doctors did not really believe her. That’s precisely where robust informed consent process can help both the doctor and the patient.