Did you know that 64% of patients are willing to pay more to see doctors who have higher quality ratings? When weighing healthcare cost and quality, patients say quality is more important. And most patients believe a doctor’s online reputation correlates to their quality of care.
eMerit’s take on online reputation management for doctors ensures practices not only have access to the data necessary to impact their quality of care, but proactively protect their reputation to increase revenue. Here’s how it works.
How Medical Justice’s eMerit Program Works
Step 1: Survey Patients at Your Practice
Collecting patient reviews through eMerit’s platform is effective and straightforward. Our HIPAA-compliant survey tool allows practices to capture feedback through a variety of means, including at the point of service.
The review collection process is as simple as asking a trusted patient, “Could you please let us know how we’re doing?” Doctors can choose when to request feedback, making sure it’s at the right time for both the patient and the practice. The practice retains control over who is surveyed, when, and how often. Imagine the advantage of approaching each patient with a survey tool that is professional, powerful, and private.
Patient reviews can become a doctor’s most valuable marketing assets. Your practice is the ideal place to gather them because it’s where the doctor-patient relationship thrives. Treatment is administered, follow-up visits occur, and high-quality care is provided—all within your practice.
With the ability to post their reviews online through the eMerit platform, your satisfied patients help your practice gain visibility and promotion online, ensuring their voices are heard where it matters most on your behalf.
Step 2: Post 99% of Surveys Collected
Reviews are automatically posted, with your patients’ authorization. We distribute unique reviews to ~10 of the best, most dominant online doctor review sites, without duplicating reviews across multiple sites. Wisdom gleaned from these reviews identifies what works—and what doesn’t—for your practice.
We said it before, and it bears repeating: the most sought after doctor review websites offer patients libraries of free review content about you. They also trend well within the internet’s most popular search engines. When a patient looks for doctor reviews, what they find is published on these websites.
But they’ll find reviews posted to other websites as well, which is why we auto-post reviews you collect to up to 10 Google page-one websites.
But why upload patient reviews to so many websites? If patients provide positive feedback, doctors are disadvantaged if they hole everything up in one place – even if that place is Google. In the event a website retires or the company supporting them dissolves, your reviews will disappear. By populating the web with patient reviews, you’ll benefit from a chorus of patients singing your praises. Plus, it looks great when you gain momentum. Here are two member doctors currently benefiting from this program.
Step 3: Increase New Patient Inquiries
Enlarge your parking lot—seriously. When positive clinical outcomes and high-end service experiences are shared by hundreds of patients online, new patient volume and revenue go up. A lot.
If a practice surveys patients regularly, you’ll benefit from a stream of new review content. Over time, reviews collected bolster your online reputation. New patients will like what they see online. And returning patients are more likely to trust their friends, neighbors, and family members to your care. In other words – referrals go up.
We’ve helped many doctors develop their online reputations. Linked below are testimonials from three of our long-time members. Each utilizes the platform differently, but all have benefited from integrating the service into their practices.
Case Studies: How eMerit Doctors Leverage Online Reviews
- OB-GYN Case Study
- Neurosurgeon Case Study
- Plastic Surgeon Case Study
“New physician hires are busy from day one…”
“The speed, volume and consistency of patient feedback ensures our high standards for quality are met and exceeded.”
“eMerit expands my patient catchment area beyond local – this increases new patient volume and revenue…”
“eMerit drives a fair, representational online narrative defined by 100s of mostly happy patients…”
“eMerit provide patients an easy and anonymous tool for constructive feedback…”
Control Your Online Reputation: Why It Matters
Know what patients are saying
eMerit’s near real-time monitoring and alerts system keeps a finger on the pulse of your patients’ feedback across online review sites. Your online reputation is in plain view – don’t get blindsided again.
Manage negative reviews
It’s inevitable. Bad reviews happen. You can’t make everyone happy. eMerit’s near real-time alerts give you the tools to address patient concerns before they escalate into conflict. Naturally, eMerit signs HIPAA Business Associate Agreements to enable substantive collaboration. Our deep understanding of HIPAA keeps you firmly out of the crosshairs.
Be found everywhere
With eMerit, reviews collected at point-of-service automatically post on page-one review sites and are indexed by search engines like Google, Bing and Yahoo for higher search result rankings for your name, specialty and what you do.
Dominate Google page one
Be the compelling choice for patients. Patients’ perception of quality of care is defined by what they find on Google. Gathering a “critical mass” of patient feedback to be uploaded allows high-performing doctors and practices to stand out from the competition.
Why choose eMerit?
We understand how patients search
Search is king. 86% of health search traffic originated from a search engine. A doctor’s ability to rank prominently for targeted search terms in their city determines success in generating new patients and keeping current patients coming back. eMerit will help you collect and post the patient reviews that will cement the trust of existing patients and attract the interest of new patients in need.
Big insight—not pages and pages of data
eMerit helps doctors cut through the clutter of big data to give your practice the critical insights it needs to survive and thrive. What do your patients value most? Where do you and your staff excel? Where can you improve? And which patient review sites support your online reputation most? According to our data, the best online reputation management for doctors starts with listening to the needs of your current patients.
Profile management for Search Engine Optimization (SEO)
When you use eMerit, a team of internet marketing experts continuously harmonizes your online profiles, helping search engines and patients alike find you more often and associate your name with your best procedures. eMerit offers a full suite of practice marketing and SEO services, leveraging the power of online reviews as the backbone for a strong online reputation.
Patient feedback reports to measure ROI
eMerit helps you analyze your practice’s online performance by detailing growth in reviews, ratings, search results, and web traffic based on patient feedback and insights.
- Read More from Jeffrey Segal, MD, JD
- How to Respond to Negative Patient Reviews: A Doctor’s Complete Guide
- 5 More Golden Rules Doctors Should Follow When Responding to Patient Reviews
- To Respond or Not Respond to Positive Reviews, That is the Question?
- Dental Practice Fined $10k for Improperly Responding to Online Reviews
- Man Bites Dog
- Can Doctors Be Fined for Buying Online Reviews?
Your online reputation is your business. Find out how you rank among your competitors—let us “map” your online reputation so you can take control. Call 1-877-633-5878 and ask about our eMerit program, or use the form below to get in touch!