Online Reputation Management for Doctors

Amplify your reputation, increase new patient volume, and grow your practice

Did you know that 64% of patients are willing to pay more to see doctors who have higher quality ratings? When weighing healthcare cost and quality, patients say quality is more important. And most patients believe a doctor’s online reputation correlates to their quality of care. 

eMerit’s take on online reputation management for doctors ensures practices not only have access to the data necessary to impact their quality of care, but proactively protect their reputation to increase revenue. Here’s how it works.

How Medical Justice’s eMerit Program Works

Step 1: Survey Patients at Your Practice

Doctor asking patient to leave a review for their medical practice on a tablet

Collecting patient reviews through eMerit’s platform is effective and straightforward. Our HIPAA-compliant survey tool allows practices to capture feedback through a variety of means, including at the point of service.

The review collection process is as simple as asking a trusted patient, “Could you please let us know how we’re doing?” Doctors can choose when to request feedback, making sure it’s at the right time for both the patient and the practice. The practice retains control over who is surveyed, when, and how often. Imagine the advantage of approaching each patient with a survey tool that is professional, powerful, and private.

Patient reviews can become a doctor’s most valuable marketing assets. Your practice is the ideal place to gather them because it’s where the doctor-patient relationship thrives. Treatment is administered, follow-up visits occur, and high-quality care is provided—all within your practice.

With the ability to post their reviews online through the eMerit platform, your satisfied patients help your practice gain visibility and promotion online, ensuring their voices are heard where it matters most on your behalf.

Step 2: Post 99% of Surveys Collected

Five stars illustrated with doctor in white coat

Reviews are automatically posted, with your patients’ authorization. We distribute unique reviews to ~10 of the best, most dominant online doctor review sites, without duplicating reviews across multiple sites. Wisdom gleaned from these reviews identifies what works—and what doesn’t—for your practice.

We said it before, and it bears repeating: the most sought after doctor review websites offer patients libraries of free review content about you. They also trend well within the internet’s most popular search engines. When a patient looks for doctor reviews, what they find is published on these websites.

But they’ll find reviews posted to other websites as well, which is why we auto-post reviews you collect to up to 10 Google page-one websites.

But why upload patient reviews to so many websites? If patients provide positive feedback, doctors are disadvantaged if they hole everything up in one place – even if that place is Google. In the event a website retires or the company supporting them dissolves, your reviews will disappear. By populating the web with patient reviews, you’ll benefit from a chorus of patients singing your praises. Plus, it looks great when you gain momentum. Here are two member doctors currently benefiting from this program.

Google Business Profile listing for a physician who has a 4.9-star rating with 162 positive Google reviews
Google Business Profile listing for a plastic surgeon who has a 4.8-star rating with 184 mostly positive Google reviews, showing a good online reputation

Everything you collect, we post. We do not filter. But your account manager studies every review you collect, and if we catch something unfavorable, we’ll notify you. And if you’d like to take action, our communication experts will help you craft a HIPAA-compliant response, allowing you to acknowledge the comment, while respecting the publisher’s privacy.

Step 3: Increase New Patient Inquiries

A full parking lot in the background out of focus with yellow flowers in the foreground in focus

Enlarge your parking lot—seriously. When positive clinical outcomes and high-end service experiences are shared by hundreds of patients online, new patient volume and revenue go up. A lot.

If a practice surveys patients regularly, you’ll benefit from a stream of new review content. Over time, reviews collected bolster your online reputation. New patients will like what they see online. And returning patients are more likely to trust their friends, neighbors, and family members to your care. In other words – referrals go up.

We’ve helped many doctors develop their online reputations. Linked below are testimonials from three of our long-time members. Each utilizes the platform differently, but all have benefited from integrating the service into their practices.

Case Studies: How eMerit Doctors Leverage Online Reviews

“New physician hires are busy from day one…”

“The speed, volume and consistency of patient feedback ensures our high standards for quality are met and exceeded.”

Susan Hardwick-Smith, MD, is currently the founder of Complete Midlife Wellness Center in Houston, TX.

Before eMerit, she was a solo practitioner in a new city, literally marketing door-to-door to other physicians for new patients. The internet was an afterthought.

After eMerit, she directed a prosperous practice with 15 practitioners. 6,000+ patient reviews online. In her own words, “It was the best marketing decision I’ve ever made.”

Her biggest challenge now? Her parking lot may be too small.

“eMerit expands my patient catchment area beyond local – this increases new patient volume and revenue…”

Joseph Stern, MD, is a neurosurgeon who thrived at Carolina Neurosurgery and Spine Associates – the largest private practice neurosurgical group in the country.

Before eMerit, he was skeptical of online patient reviews. His impression was satisfied patients didn’t take time to post reviews. At the time, a fair number of patients saw Dr. Stern for a second opinion only.

After eMerit, Dr. Stern found it personally rewarding to use a platform enabling patients to post feedback while in my office. He received several Top Doctor awards and saw a significant increase in 1st opinion cases. He was amongst the busiest surgeons in his practice.

Over the years, of new patients referred by friends and family, 60% validated their decision online before scheduling a visit.

His biggest challenge now? Preventing “competitors” from catching on to eMerit.

“eMerit drives a fair, representational online narrative defined by 100s of mostly happy patients…”

“eMerit provide patients an easy and anonymous tool for constructive feedback…”

Eric M. Joseph, MD, is a dual-board-certified ENT and Facial Plastic Surgeon practicing in Livingston, NJ.

Before eMerit, his practice had a small footprint in a highly competitive arena. Happy patients promised to post online, often didn’t. A small number of patients fully controlled his online presence.

After eMerit, his practice draws patients nationally and internationally. Online presence is his dominant marketing program, which he manages with precision with tools like eMerit. Patients reviews are a blessing.

How do new patients find Dr. Joseph? Online.

His biggest challenge now? How to manage his expanding practice.

Control Your Online Reputation: Why It Matters

Online reputation management for doctors

Know what patients are saying

eMerit’s near real-time monitoring and alerts system keeps a finger on the pulse of your patients’ feedback across online review sites. Your online reputation is in plain view – don’t get blindsided again.

Online reputation management for doctors

Manage negative reviews

It’s inevitable. Bad reviews happen. You can’t make everyone happy. eMerit’s near real-time alerts give you the tools to address patient concerns before they escalate into conflict. Naturally, eMerit signs HIPAA Business Associate Agreements to enable substantive collaboration. Our deep understanding of HIPAA keeps you firmly out of the crosshairs.

Online reputation management for doctors

Be found everywhere

With eMerit, reviews collected at point-of-service automatically post on page-one review sites and are indexed by search engines like Google, Bing and Yahoo for higher search result rankings for your name, specialty and what you do.

Online reputation management for doctors

Dominate Google page one

Be the compelling choice for patients. Patients’ perception of quality of care is defined by what they find on Google. Gathering a “critical mass” of patient feedback to be uploaded allows high-performing doctors and practices to stand out from the competition.

Video
Why Review Collection Protects Your Practice

Why choose eMerit?

We understand how patients search

Search is king. 86% of health search traffic originated from a search engine. A doctor’s ability to rank prominently for targeted search terms in their city determines success in generating new patients and keeping current patients coming back. eMerit will help you collect and post the patient reviews that will cement the trust of existing patients and attract the interest of new patients in need.

Funnel illustrating that patients start by typing in a Google search, clicking on a listing with good online reputation marketing and positive reviews, viewing the profile, and then making a doctor's appointment or consultation

Big insight—not pages and pages of data

eMerit helps doctors cut through the clutter of big data to give your practice the critical insights it needs to survive and thrive. What do your patients value most? Where do you and your staff excel? Where can you improve? And which patient review sites support your online reputation most? According to our data, the best online reputation management for doctors starts with listening to the needs of your current patients.

Patient's mind mapped for what they evaluate when looking for a doctor they trust, including safety, bedside manner, staff, outcomes, and office environment

Profile management for Search Engine Optimization (SEO)

When you use eMerit, a team of internet marketing experts continuously harmonizes your online profiles, helping search engines and patients alike find you more often and associate your name with your best procedures. eMerit offers a full suite of practice marketing and SEO services, leveraging the power of online reviews as the backbone for a strong online reputation.

Illustrated woman "searches" website and choose best doctor with 5-star reviews

Patient feedback reports to measure ROI

eMerit helps you analyze your practice’s online performance by detailing growth in reviews, ratings, search results, and web traffic based on patient feedback and insights.

Depiction of charts with increasing ROI and medical practice revenue
Ready to see how you stack up?

Your online reputation is your business. Find out how you rank among your competitors—let us “map” your online reputation so you can take control. Call 1-877-633-5878 and ask about our eMerit program, or use the form below to get in touch!